A network of X accounts is pushing AI nudify apps into more feeds, giving abuse-prone tools another route to users while victims fight to contain the fallout.

In a Wall Street Journal report, Graphika senior researcher Matthew Patane said some nudify services are promoted through coordinated social accounts that reuse similar wording. One network included 45,000 X accounts, with posts leaning on indirect phrasing and censored visuals to avoid moderation.

The finding puts new pressure on X and on sites such as Undress AI, a Belize-based service that advertises explicit image tools and teases paid video creation. Undress AI and X didn’t respond to requests for comment.

Promotions for such apps are so easy to find. We used random keywords and found promotional posts such as the one below:

How do the posts spread

The accounts Patane identified didn’t rely on blunt descriptions. They used casual language and softened references that could point users toward nudify tools without spelling out every feature.

Undress AI is also pushing beyond still images. Its website teases a $59 video-creation option and lets users pick sexualized poses, including undressing and riding. It also offers credits when users recruit friends.

That combination gives the service two ways to grow. Coded posts can send attention toward the site, and referral credits give users a built-in reason to bring more people in.

Who gets hurt when tools spread

Victims are often left chasing the damage after an image has already moved. The reported cases describe fabricated nude images circulating through Snapchat, school hallways, and peer networks, with families trying to remove them while pushing schools or police to act.

One student targeted by a group of boys in Iowa said images made with Undress AI were passed around among classmates. She later moved to online classes.

The X network adds scale to that risk. A single uploaded photo can become social punishment fast, especially when promotion funnels more users toward tools built for sexualized image manipulation.

What should platforms prove now

X broadly prohibits activity meant to mislead others, but coordinated nudify promotion creates a harder enforcement test. The posts can avoid obvious keywords while still steering users toward tools designed for explicit manipulation.

The next signal to watch is whether platforms catch these campaigns before they scale. You’ll want to lock down personal images where possible, report impersonation quickly, and save evidence before posts disappear.