The book is a presentation of proven marketing strategies those are applied to sell service products like talk time in the case of cellular services. The various schemes promoted to market different types of products, this particular study is very much useful. One can become marketing expert and can be capable of selling any product with this experience. This study identified so many gaps still persisting among customers and service providers. Due to stringent competition among various cellular service providers, they are always trying to be loyal to customer interests. There is an unseen gap between rendering of service and profitability of service providers. They are still lagging behind to reach expectations of all segments of customers. They naturally design their strategies to attract new customers, to retain existing customers and to further increase the population of their customers, in other way to maximize their profits, that’s what totally discussed in this book.